WIIFY?: Exposure to a funny “ad man’s” view. Very good, polished presenter.
A bit long at 19 minutes, but well done and funny, so worth a look. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
2 years ago
